Political season is in full swing now. How do we know? Commercials. Three candidates, Corey O’Brien, Chris Paige, and Malcolm Derk have commercials/web videos about themselves and their candidacies out on the Internet while one, Corey O’Brien, is up on TV. We thought we would take a look at each.
Corey O’Brien is first. The web video is six minutes long, and is slightly tedious, so we’ll go straight to the commercial. We can look at it one of two ways: in terms of politics and in terms of substance.
In terms of politics, the commercial is brilliant. The production value is very high, the shots and choices of location and citizenry are excellent. The audio quality is high and what Corey says is something everybody can get behind: He wants the area to be a better place for his children, he wants to create jobs. As an introduction to a candidate, I think this is a success, particularly since it’s out so early in the election cycle. It’s only January and we’re seeing Corey on TV.
In terms of substance, the commercial is lacking. That’s okay, since it’s meant to be an introduction, but, while we mentioned jobs as something people can get behind, there are no specifics about how Corey is going to make that happen. That will be forgivable, though, if we get a lot of policy specifics later. We shall see.
Next up is Chris Paige, our resident PA-11 blogger candidate. As a hedge fund manager, Paige should have money to throw around. Sadly, he did not do so on his introductory video on his website. Kudos to him for losing weight recently, as his suit doesn’t fit, but between that, and the poor production value, the cheesy background, and the grainy appearance, the commercial is a failure. Looking appropriate is important. Hey, candidates should look like candidates, simple as that. The other problem is the lack of substance. Using abstract Republican buzzwords is very insubstantial. This is amusing, as Paige criticized Corey O’Brien for lack of substance in his initial commercial. Maybe so, but responding with a commercial that does the same, but with way less quality, isn’t really a smart move.
The same is true of Malcolm Derk. Popping a cheap camera in front of a desk guarantees a cheap-looking commercial. For all these Republican Mitt Romney wannabees, they aren’t really bringing anything to bear. He looks frumpier than Paige, if that’s possible. Often cited as an example of what to do and what not to do is the Kennedy/Nixon debate from way back. Kennedy was done up and looked presidential, while Nixon was sweaty and a mess.
Looking the part is important. It’s like a job interview. If you walk into a job interview unshaven and wearing jeans, people aren’t going to take you seriously. Same here. Except this interview is being done by thousands upon thousands of voters.
Between the 10th and 11th Congressional Districts, it’s obvious that O’Brien knows this, and that Paige and Derk are clueless.
Tags: Chris Paige, Corey O'Brien, Malcolm Derk
